Consumers are spending more time on mobile apps than on the web

Flurry did analysis comparing stats on mobile data from comScore and Alexa for June finding that consumers spend 81 minutes per day using mobile apps versus 74 minutes surfing the web. This is heavily infulenced by the growth of ablet and smartphone sales relative to PC's according to a recent report by Mary Meeker, partner at Kleiner Perkins Caufield & Byers.

Flurry found consumers spend 9% more time, on average, using mobile apps. The report found that the growth in mobile app usage came mostly from more sessions per user, rather than longer sessions overall.

Those sessions, by and large, are consumed by the use of games and social media apps, which took 47% and 32% of the total amount of time used for such apps.

If the stats bear out, the data is vindication for Wired, which last year declared “The Web is Dead,” and predicted that apps would soon overtake it.

 

Top 10 Mobile Internet Trends (Feb 2011)

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